EMI
Pakistan Ltd, Pakistan’s premier record label since 1948, held an exclusive
Premiere of Gul-e-Daudi (The Chrysanthemum): In Tribute to Noor Jehan - a short film by acclaimed director
Umar Riaz.
The 15 minute long short film, a fictional story based on
the music of Madam Noor Jehan which has been selected from EMI’s archives, was
premiered in Lahore at the Luxus Grand Cinema on Friday, the 23rd of September
2016.
The Red carpet was attended by people from media
fraternity and friends and family of the director himself. Amongst the people
present at the Red Carpet were Adeel Hashmi with his wife, Nescafe Basement
Sensation Mehak Ali, Jimmy Khan, Zaibunnisa Bangash, Meena Malik Hussain, Dr
Farid A Malik, RJ Fatima Atta, Qasim Jafferi and Bloggers.
The evening took place on Madam Noor Jehan’s birthday on
23rd September,
with Opening speech by Mr Zeeshan Chaudary (General Manager EMI Pakistan) and
following the screening, Panel discussion was held with the filmmaker and
select cast on the life and work of Madam Noor Jehan. Panel discussion was
moderated by Qasim Jafferi and Panlists included Umar Riaz (Director), Umar
Adil (Biographer of Madam Noorjehan) Zaibunnisa Bangash (Artist) Usman Latif and Ismet Jawed. The PR and Media Management was done by
Transmedia Digital Solutions.
About EMI Pakistan
EMI Pakistan Limited, previously the Gramophone Company
of Pakistan is the oldest and the largest music company in Pakistan. It is
proud to own unique gems of the golden era of Pakistan’s music industry dating
back to 1939. EMI Pakistan is a trusted name and prides itself in being the
custodians of the country's musical heritage. With over 55,000 tracks and 3,400
contracted artists, by volume it has the largest single repertoire of music in
the industry and an impressive collection of over 6000 hours of subcontinent
music.
About Umar Riaz
Umar Riaz is a Student, Oscar nominated filmmaker born and raised in Lahore, Pakistan and based in New
York City. He was the first Pakistani to graduate from the Graduate Film
Program at NYU’s prestigious Tisch School of the Arts where he was awarded the
Ang Lee Scholarship for ‘exceptionally talented graduate film students’. His
award winning short film Last Remarks premiered internationally at the Locarno
Film Festival and was nominated for a Student Academy Award that year. He has
also directed music videos for Ali Sethi and Zeb and Haniya. Recently, he was
Artistic Consultant to acclaimed American director Terrence Malick on his film Knight of Cups starring
Christian Bale, Cate Blanchett and Natalie Portman.
About Transmedia
Transmedia is a team of enterprising Public
Relations service providers, Social Media Managers and Event Planners. The team
plans, executes and monitors results of social and digital media campaigns and
PR events. It is a one-stop solution for all image building campaigns, strategizing,
public relations needs, copy-writing, delivery and thorough execution. They adopt
a strategic approach to help clients meet their varying business goals.
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