Khaadi, Pakistan’s premium clothing, and lifestyle brand, first opened its doors in 1998 in Karachi, Pakistan offering customers kurtas and loose fabric made from hand-woven fabric. The fabric quality was amazing and instantly caught the attention of the people from all shades of society. Khaadi’s ethos was to revive the ancient craft of the handloom and popularizing the traditional medium in a contemporary manner and their successful journey proves their roaring success in the field of retail
Recently, Khaadi opened its flagship store at the Emporium Mall on 24th February 2017 and also launched Volume 1 for Khaadi Lawn worldwide via the Khaadi retail network and their e-store with 170 prints.
The new collection evokes a range of artistic and wide-ranging designs, aiming to provide Khaadi fans with a diverse, sub-cultural collection to choose from – ensuring there will be something in store for everyone. It features designs with a fusion of ethnic, yet modern unstitched garments with inspirations ranging from Eastern Europe, Central Europe, East Asia, and South Asia. The designs depict the colours, patterns and a general sensibility of those regions, marking the signature Khaadi look.
The brand has taken an extra step with its Volume 1 catalogue by including various stitching patterns for its consumers to work with for tailoring other than the photo shoot. This will also ensure that it is set apart from other brands in the same market, additionally providing Khaadi-wearers with top-level tailoring and designs.
It is unfair not to mention the beautifully designed Khaadi store at Emporium. To be precise, it gives you a shopping experience that not only satisfies your shopping frenzy but also your aesthetics and artistic craving.
Khaadi products are for everyone and cater diverse needs which include Prêt (Ready-to-Wear), Unstitched (Fabric) and Man (Eastern Wear, Kids clothing (for 2-12-year-olds), Accessories (jewelry, stoles, and handbags) and Home (featuring furniture, bedding, and bath items). So there is something for everyone and it’s expanding not only in Pakistan but abroad as well.
Tayyabazworld wishes Khaddi all the best for its future endeavours.
One of my favourite brands for the season! Great thing that they opened a new store there! :) x
ReplyDeleteJadirah Sarmad | Jasmine Catches Butterflies ʚϊɞ
The store is beautiful indeed @jadirahSarmad
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