TPL Trakker collaborates with Telenor Pakistan to launch indigenous mapping solution

Pakistan’s largest tracking service provider TPL Trakker Limited has signed an MoU with Telenor Pakistan to launch TPL Maps, Pakistan’s first indigenous digital mapping solution. TPL Maps has been created using state-of-the-art technology that will not only provide real-time intelligent routing, but also give users access to live traffic updates, turn-by-turn navigation and smart search options.

TPL Maps will help users reach their desired destination by utilizing the smart search option that has over 1.35 million Point of Interests (POIs) to choose from across Pakistan. TPL Maps covers over 500 cities and 800,000 distinct housing addresses spread over a road network of 280,000 km. In addition TPL Maps also includes 2D models of over 55,000 POIs which will further assist users identify and reach their desired location in the shortest time period, along with 1500 3D structures of important landmarks around various cities.

Sharing his thoughts on the development, Irfan Wahab Khan, Deputy CEO & CMO at Telenor Pakistan, said: “Being an innovation-driven telecom company, we are pleased to have entered this promotional collaboration with Pakistan’s major tracking service provider. The need for a bespoke mapping solution like TPL Maps was long due in Pakistan where smartphone and internet penetration continues to grow but even the most popular mapping solutions fail to deliver when it comes to turn-by-turn navigation and real-time traffic updates. TPL Maps is a major breakthrough and Telenor Pakistan is delighted to be a part of the development.”

Expressing his vision about TPL Maps and the partnership, Ali Jameel, CEO TPL Trakker said: “We have developed Pakistan’s first comprehensive digital mapping solution via Pakistani talent and resources because we believe a localize, in depth mapping solution for Pakistan will define the future of digital payments, ecommerce, 3G/ 4G and social networking activities. TPL Maps, equipped with smart features, will offer services that will change the future of consumer behavior, navigation, distribution process management, advertising and many other areas alongside navigation and maps related services.”

“Partnering with Telenor is a natural fit and we are pleased to have signed this MoU today, two digitally driven Companies are collaborating to bring a fantastic offer.” he added.

Some key features of TPL Maps include intelligent search, optimized routing, voice navigation, user profile management, offline navigation, and social media integration.

The app can be downloaded free from Telenor Apps store and Google Play store at links below:

Telenor Apps: http://apps.telenor.com.pk/#/download/1079

Google Play: https://play.google.com/store/apps/details?id=com.tpl.tplmaps&hl=en

UK Based Brand MissFactor Launches in Pakistan

MissFactor, a UK based fashion brand, has recently launched in Pakistan with the opening of its first store in Bukhari Commercial Area in Karachi.

MissFactor is a young fashion brand with a blend of British cuts and Italian sensibilities with various styles of women’s western wear from Europe. All products are designed and tailored by the team of designers based in the UK. Some of its products include dresses, tops, knitwear, coats, trousers, and scarves.

“Our collection has always been popular in the UK because of its unique style and quality of material. We, at MissFactor, aim to bring new and original fashion to our customers with great designs,” said Ms. Sadaf Furqan, Co-Founder, MissFactor.

The collection consists of a beautiful palette of colors matching the latest trends and designs of the season. It covers all the trends and looks one might need. From daily wear to formals and party wear, MissFactor ensures that the customers walk away with the perfect outfit according to their occasion.

“We are excited to launch our first store in Pakistan. We pride ourselves on being the perfect store to pick up everything one needs,” added Dr. Hina Tahseen Abbas, Co-Founder, MissFactor.

MissFactor’s latest collection is available at its outlet located at Khayaban-e-Bukhari or can be viewed online on their Facebook page.

Facebook: www.facebook.com/missfactorfashion
Instagram: https://www.instagram.com/missfactorfashion/

For the love of clothing: An exclusive clothing brand Tarzz launches its first Flagship Store.

Inspired by the natural hues of nature, Tarzz obtrudes - offering pastels, lambent, vibrant and peppy clothing line for its niche men and women plying rad colors and textures, combined in a quirky modus operandi to create something subtly beautiful. It pays a tribute to the incompatible tinges nature has to offer combined with a dash of sobriety and vibrancy in all their prints and shades.

Housing a wide range of premium stitched and unstitched fabric; the brand opened its Mega Store at Dolmen Mall, Clifton, in the heart of the city’s most prestigious shopping district, strengthening its presence in the Fashion Apparel Brands. Apart from Dolmen Mall – Tarzz can also be lodged on Tipu Sultan Road and Saima Paari Centre – North Nazimabad by its customers.

One grandeur of its reception attended by the pre-eminent celebrities including Wardah Saleem, Anoushey Ashraf, Zhalay Sarhadi, Sundus Iqbal, Tipu Sharif, Saim Ali, Faizan Haque, Asad Zaman, Azfer Rehman, Muneeb Butt, Abbas Jaffri and many others at the impressive spacious luxurious store, spirited away to the new voguish time of fashion, where an incredible “experience” awaits them.

With an objective of being economy friendly apparel brand, Tarzz directs towards the specific needs of its customers from the standard of fabric to the métier cuts specific for Pakistani body types; with constantly innovating and evolving trends providing experience to its customers. Finesse customer service is the brands utmost primacy with the unobtrusive sales team, treating every single customer with opulence.

With quite an extensive range for men and women; the trendiest of lawn for women and kurtas for men, there is something quite distinct about Tarzz, which is reflected in its practical outfits – the very wearable stuff.

Have a look of the store and the launching event: 

BRIDAL COUTURE WEEK - The Gold Edition – DAY 3

The 3^rdDay showcased a fantastic line up of designers starting with Nickie Nina, Rang Ja, Emraan Rajput, Aisha Imran, Asifa&Nabeel, Amir Adnan, Sonya Batla and the Grand Couturiers. The Grand Courtiers included Zara Shahjehan, Kamiar Rokni, Shamael Ansari, Shehrazad, Sania&Umair, Nida Azwer, Umer Sayeed and Elaan. BCW had some of the biggest super models participate this year from the likes of Nadia Hussain, Sunita Marshal, Fouzai Aman, Areeba Habib, Cybil Chaudry, NoorayBhatti, Rizwan Ali, Abbas Jafffery, Omer Shehzad amongst even some internally acclaimed models. BCW known for its stars, hosted an amazing line up of showstoppers; Zahid Ahmed, Yasir Mazhar, Agha Ali and Sammi Khan walked the ramp for Emraan Rajpoot while Sana Javed walked the stage for Asifa and Nabeel and Junaid Khan walked the ramp for Rang Ja. Amir Adnan had an ensemble of superstars including Azfar Rehman, Irfan Khan, George Fulton, Noor Hassan, Fahad Mirza, Aijaz Aslam, Wiqar Ali Khan, Moamer Rana, Shehzad Shiekh, Ali Safina, Javaid Shiekh, Ahsan Khan, Adnan Siddiqui, Sarwat Gillani, Hira Tareen, Fia Khan and Eshal. Sonya Batlya, Humayun Sayeed, Sohai Ali Abro, Dr. Jawwad and Mussarat Misbah closed the show for Sonya Batla.

Read: http://tayyabazworld.blogspot.com/2016/05/bridal-couture-week-gold-edition-day-2.html

Hair & make up was handled by the team at Nabila’s and N-Gents while the choreography and event direction was beautifully executed by Ketan Bhatia and jewelry by Hamna Amir. The PR was handled by the in-house PR dept of HUM Network as well as Hasan Rizvi from BodyBeat Events & PR. Official photographers are Haris Usmani, Ahsan Qureshy and Kashif Rashid.

Nickie Nina: The collection incorporates the signature style of NickieNina, the versatility of which weaves into the workmanship. A vast range of techniques, fabrics and colors are all aligned in the form of a dialogue. Silk, jamawar, organza and velvets have been joined with thread and zardozi.  We have used traditional techniques such as zari work, balochitaankas and resham work, fused with modern techniques like crystal work. This amalgamation of traditional with the modern can also be seen in our color palette, where we have used conventional reds and maroons and also a range of modern pastels.

Mela by RangJa: RangJa brings a wardrobe full of exquisite patterns and a bold look with a power dose of colour. "MELA" is a perfect amalgamation of fun and vibrant tones, ethnic cuts and exuberant styles depicting the festive celebration with its perfect sense of enthusiasm and excitement.

The Royal Raj by Emraan Rajput:Emraan Rajput presents "The Royal Raj". With his new collection he aims to bring the royalty back in bridal menswear. The collection is an embodiment of eastern luxury featuring motifs from the Mughal Era. Emraan Rajput has tapped into the royal history of the sub-continent and brought back the silhouette that compliments the royal event that a wedding is supposed to be. The Emraan Rajput groom exudes luxury but at the same time sticks to his eastern roots, so the result is a representation of the eastern aesthetic at its best.

Aisha Imran:The collection for BCW is unique down to the smallest details from an electric mix of handicraft lehngas, ghararas and full gowns to eastern silhouettes that truly represent our culture and eastern traditions.The palette is inspired by the festive colours to adhere to all sorts of aesthetic needs of potential consumers."My work celebrates a woman’s grace and persona offering premium, stylish and on trend options for every occasion and lifestyle"

Lavender fields by Asifa&Nabeel: Asifa&Nabeel’s Collection named “Lavender fields” draws inspiration from the beautiful lavender, tracing it from John Knight’s poem. The collection will showcase the romance of pale bluish-purple hue and the fragile slender form of lavendula."My work celebrates a woman’s grace and persona offering premium, stylish and on trend options for every occasion and lifestyle" says the designer.

Ceremony Collection by Amir Adnan: Representing threads of history and monarchy, Amir Adnan is showcasing his “Ceremony Collection” at Bridal Couture Week 2016. The collection encapsulates statement jackets and sherwanis paired with Jodhpur-eque pajamas and gathered, tucked and rumpled luxurious shalwars. The collection is a tasteful ode to classical tailoring and royal romance that is communicated through its bright game of tones. Amir Adnan's collection is sure to set the stage ablaze with extravagant yet trendy pieces made with intricate gold embroidery and bold baroque style."

GRAND COUTURIERS:As a final flourish to celebrate the most prominent designers of our industry, we are paying a special tribute to a handful of senior designers who will be showcasing two definitive ensembles each in a special cameo display. Elan, Nida Azwer, Sania Maskatiya, Shamaeel Ansari, Sherezad, The House of Kamiar Rokni, Umar Sayeed and Zara Shahjahan.

Sonya Batla:The Sonya Battla Label is known for its intricate hand worked embellishments and pure simplistic design silhouettes. In our debut collection for BCW, we are celebrating feminism and its delicate nuances. Executed in chiffon, silk, nets and jamawar, it is fusion couture meets bridal, east meets west line. 

Read: http://tayyabazworld.blogspot.com/2016/05/bridal-couture-week-gold-edition-day-1.html

BRIDAL COUTURE WEEK - The Gold Edition – DAY 2

The 2^nd Day showcased a fantastic line up of designers starting with Bibi London featuring Neeta Lulla and Tarun Tahiliani, followed by Deepak n Fahad, Ayesha Ibrahim, Uzma Babar, Kuki Concepts, Tena Durrani, Fozia Hammad and the one and only Zainab Chotani. Bridal Couture Week known for its stars hosted an amazing line up of showstoppers; Hasan Rizvi added his mirch masla with dancey-opening while Hareem Farooq and Danish Taimori show stopped for Deepak n Fahad. Sumbul Iqbal glamourized the stage for Ayesha Ibrahim while Tipu Sharif and Mansha Pasha walked for Uzma Babar. Ahsan Khan, Naveen Waqar and Mommar Rana brought his super star persona for Kuki Concepts and Ayesha Omer show stopped for the beautiful Tena Durrani. Saim Ali, Ayesha Sana and Shahista Lodhi walked for Fozia Hammad. The star studded cast of Mah-e-Meer, Iman Ali, Fahad Mustafa and Aly Khan graced the ramp for Zainab Chotani. 
Read : http://tayyabazworld.blogspot.com/2016/05/bridal-couture-week-gold-edition-day-1.html

Hair & make up was handled by the team at Nabilas and N-Gents while the choreography and event direction was beautifully executed by Ketan Bhatia and jewelry by Hamna Amir. The PR was handled by the in-house PR dept of HUM Network as well as Hasan Rizvi from BodyBeat Events & PR. Official photographers for the events are Haris Usmani, Ahsan Qureshy and Kashif Rashid.

BIBI London: BIBI LONDON is London's leading multi-brand store. Since its launch in 2012 BIBI LONDON has been regarded as a pioneer in the UK, celebrating and showcasing designers from India. At the 12^th edition of Bridal Couture Week 2016, Bibi London will be featuring Tarun Tahiliani and Neeta Lulla.

 Taajwardi by Deepak n Fahad: The crimson tone, the floral aura, the magical magnetism of the gold, the enchanting cuts reminiscent of the phenomenal past of ours, the designs created specifically to bring exquisite esteem in most exotic of the ways that did once befit the taaj adorned celebrities of the gone years to those who wear it today, make it a collection apart. Behold for “Taajwardi” brings you the taaj of the season itself.

Umsha by Uzma Babar: Uzma Babar’s collection titled "Durr-e-Shevar" is an ode to the last heir of the Imperial Ottoman throne. The Princess, her feminism, classic beauty and belief in serving humanity and uplifting women is the inspiration behind this collection. The collection is a blend of modern cuts and designs yet remaining loyal to cultural aesthetics. The color palette is focused on rich and royal color tones, such as midnight blue, plum, emerald and rubies. There is a subtle gold touch to the designs which gives the ensemble the finishing touch. "Durr-e-Shevar" comprises of beautiful shararas, ghararas and farshi ghararas based on luxe fabrics including silk net, french net, chantilly net and organza net with pure chiffons, masoori, heavy brocade, jamawar and raw silk for edging and finishing. The work and embellishments is primarily kora, dabka, nakshi and adorned with pearls and sequins.

Ayesha Ibrahim: Ayesha Ibrahim’s collection called “Jashn-e-Aroosi” which means festive wedding in the Persian language. The collection is a mix of long gowns, angrakhas, short shirts, tail gharara’s lots of princess cut lehenga's. The collection is embellished with crystals Swarovski, zardozi, resham embroidery, French knots and ruby jewelry stones.The color palette varies from hues of beige, navy blues, maroons and lots of silver on various fabrics such as silk, tissue, cotton nets and Chantilly nets.“Jashan-e-Aroosi" is not a collection, it’s an experience. Usually a bride is wrapped in traditional colors, but our bride is different because she chooses unique rich patterns embellished in bold and soothing colors to make a style statement of her own.

Kuki Concepts: Zahid Khan’s collection pays tribute to the old-fashioned bride. The collection focuses mainly on vintage banarsi ensembles embellished with tilla work, chandi tilla, naqshi, dabka, chandi patti, bansarsi, resham and lots and lots of gota.  The bridal collection will feature traditional jacket, shawls and laachas in a myriad of color.

Tena Durrani: This year's collection, Mon Rêve, tells a tale of subtle romance and beauty. With delicate embroideries and fine craftsmanship, the collection exudes elegance and grace. Swarovski crystal detailing adds the sparkling touches and exquisite shine we all dream of. 

Goal by Fozia Hammad: Fozia believes that like all art forms, couture mirrors its creator. Hence, her collection is called “Self Portrait”. Playing with the palette of pastels, she employs chiffons and nets for the collection while her preferred embellishments remain the thread work and kora-dabka. Her fascination with pearls continues as well.

Daastan by Zainab Chotani: Zainab Chottani’s collection “Daastaan” is all about creating your perfect story. Stepping right back into her forte, this is a bridal and formal collection that will define every individual’s personality. Whether you are getting married, falling in love, or simply just feeling beautiful- this collection is here to define you. The ensembles will feature beautiful dreamy colors in shades of blue, white, and silver. This compilation will have head turning gowns, shararas, dhaka pajamas, bell bottoms and even the uber chic dhoti shalwar. Nonetheless, pairings and styling done to perfection with Zainab Chottani’s own unique touch.