Monday, 12 December 2016

The ‘Elixirs of Nature’ Launch Event zephyrs Beauty and Fun






My relationship and love with The Body Shop started when I was just a kid and one of my cousins gifted me some Body Shop products. I, instantly fell in love with the products due to their enchanted aroma and later on when my skin responded great after using them.  So the relationship began that is becoming more strong with the every new product launch. The Body Shop ‘Elixirs of Nature’ Launch further strengthens the trust that I always have in The Body Shop products.


Inspired the world as a source of beauty, The Body Shop has launched an enchanting collection of immersive eau de perfumes enthused by some of the planet’s most exquisite natural scents  by using a non-destructive technology called ‘Headspace technology’. The delicate perfumes are made with the essence of each botanical, reinvented without harm, allowing them to live on, just as wild as nature planned them to be.
Lovely settings at the event 

The new line was launched at EmporiumMall Lahore with a beautiful ambiance and enchanting setting that is beautifully designed by meticulous Constantine PR. The Body Shop administration and famed beauty influencers from Lahore attended the ceremony. Above all, The Body Shop Pakistan introduced their Brand Ambassador, Maya Ali who is a rising TV Star with huge fan following. It garnered high fan excitement at the retail outlet.




   



Five rare and precious fragrances were introduced and tested as well. The ‘Elixirs of Nature’ range is the ultimate botanical mash up that blend perfectly with natural essences and extracts. The names given to them seem quite different as they are the botanical names of the flowers. NIGRITELLA from THE ALPS - SWITZERLAND, KAHAIA from BORA BORA - POLYNESIA, SWIETENIA from BANGALORE- INDIA, BOWHANTI from FRENCH GUIANA – AMAZONIA and WIDDRINGTONIA from WESTERN CAPE - SOUTH AFRICA were introduced.


Five enchanting perfumes 



Maya Ali not only introduced the perfumes but also highlighted the nature friendly and ethical connotations of the brand whom she is the brand ambassador from now onwards. The event was dubbed as par international standards by the participants with all the great set up with not to forget the delicious food. Maya Ali also stood behind the counter and the attendees bought from her as well. The events was special because it is the launch of a Pulse Store as well which is one of its kind to cater the individual needs of the customers. All the guests were presented with goody bags with lovely ‘The Body Shop’ products. Of course the products I got are much of my liking specially the bottle of KAHAIA, my favourite from the new range. I am very excited to use all the products and share the reviews on tayyabazworld.wordpress.com soon. It was an event worth remembering not only because of the product value but also because of the beauty and charm it exudes. I can definitely call it “The Event” of 2016.   


Maya Ali sharing her views about The Body Shop and specially about Elixir of Nature 


Maya Ali behind the counter (photo courtesy Constantine PR)

My beautiful goody bag filled with beauty and nature 





No comments:

Post a Comment