Step into Fall with Shafaq Habib’s New Collection

Eminent jewellery designer Shafaq Habib showcased her new collection here earlier today, which was attended by the city’s socialites and members of print and social media. Her latest collection exuded class and luxury and the designs were greatly appreciated by the guests.

Speaking about the inspiration behind this collection, Shafaq Habib said “I went to Hyderabad, India a few years back and visited an exclusive exhibition featuring the Nizam of Hyderabad’s collection. The amazing jewellery left a great impact on me and I have come up with a few inspired pieces with a contemporary touch.”

Habib’s jewellery collection showcases her unique blend of South Asian aesthetics utilizing distinct designs inspired by her travels. Statement pieces in this collection included long strands of pearls and polki diamonds, emeralds, rubies and other unique assortment of pearls crafted in traditional jhumkas, chandbalas and magars with a modern twist. The polki diamond chokers, tikas and jhoomers are all inspired by the great Nizam's collection. Hyderabadi guluband, kiran phool and sat lara with mesh filigree are some of the other standout pieces in the latest collection.

The PR and management of the event was handled by STARLINKS PR & Events.

HUM Masala celebrates ten years of love and laughter

South Asia’s first and Pakistan’s only 24-hour food channel HUM Masala celebrated its 10^th anniversary on 22^nd September, 2016 in Karachi. The occasion was celebrated with oomph with a live transmission from 9 am to 7 pm, and was graced by prominent personalities and crème de la crème of Pakistan’s entertainment industry including Ahsan Khan, Javed Sheikh, Sarwat Gillani, Shahzad Roy, Wardha Saleem, Nilofer Shahid, Adnan Siddiqui, Amir and Huma Adnan, Anwar Maqsood, Nadia Hussain, Naveen Waqar, Vaneeza Ahmed, Saud, Rambo, Sunita Marshall, Hasan Ahmed and many others. HUM Masala's widespread following once again became obvious, with live callers becoming taking immense interest in the show and congratulating HUM Masala on its 10^th successful years on air.

Celebrated ex-Pakistan cricketer and sultan of swing Wasim Akram along with his beautiful wife Shaniera Akram, also joined in to be a part of the grand 10^th anniversary celebrations. Shaniera Akram took part in a cooking competition with CEO HUM Network, Duraid Qureshi. Apart from Shaniera Akram, Javed Sheikh, Amir and Huma Adnan, Rambo and Saud also took the cooking challenge. The event culminated with President HUM Network Sultana Siddiqui cutting the 250 lbs cake prepared by Imran Wasti, with the HUM Masala crew.

This anniversary marks yet another milestone achieved by the HUM Masala team, in the face of other cooking channels that had opened up after HUM Masala, and who later on shut down their transmissions. The credit goes to HUM Network, under the management of which the channel has maintained its quality of cooking shows aired since its inception 10 years ago. As the pioneer 24-hour cooking channel in Pakistan, Masala has set high standards for its current and future competitors.

EMI PAKISTAN RELEASES FILM TRIBUTE TO MADAM NOOR JEHAN ON HER BIRTHDAY Film to Premiere in Lahore on 23rd September, 2016

EMI Pakistan Ltd, Pakistan’s premier record label since 1948, held an exclusive Premiere of Gul-e-Daudi (The Chrysanthemum): In Tribute to Noor Jehan - a short film by acclaimed director Umar Riaz.

The 15 minute long short film, a fictional story based on the music of Madam Noor Jehan which has been selected from EMI’s archives, was premiered in Lahore at the Luxus Grand Cinema on Friday, the 23rd of September 2016.

The Red carpet was attended by people from media fraternity and friends and family of the director himself. Amongst the people present at the Red Carpet were Adeel Hashmi with his wife, Nescafe Basement Sensation Mehak Ali, Jimmy Khan, Zaibunnisa Bangash, Meena Malik Hussain, Dr Farid A Malik, RJ Fatima Atta, Qasim Jafferi and Bloggers.

The evening took place on Madam Noor Jehan’s birthday on 23^rd September, with Opening speech by Mr Zeeshan Chaudary (General Manager EMI Pakistan) and following the screening, Panel discussion was held with the filmmaker and select cast on the life and work of Madam Noor Jehan. Panel discussion was moderated by Qasim Jafferi and Panlists included Umar Riaz (Director), Umar Adil (Biographer of Madam Noorjehan) Zaibunnisa Bangash  (Artist) Usman Latif and Ismet Jawed.  The PR and Media Management was done by Transmedia Digital Solutions.

About EMI Pakistan

EMI Pakistan Limited, previously the Gramophone Company of Pakistan is the oldest and the largest music company in Pakistan. It is proud to own unique gems of the golden era of Pakistan’s music industry dating back to 1939. EMI Pakistan is a trusted name and prides itself in being the custodians of the country's musical heritage. With over 55,000 tracks and 3,400 contracted artists, by volume it has the largest single repertoire of music in the industry and an impressive collection of over 6000 hours of subcontinent music.

About Umar Riaz

Umar Riaz is a Student, Oscar nominated filmmaker born and raised in Lahore, Pakistan and based in New York City. He was the first Pakistani to graduate from the Graduate Film Program at NYU’s prestigious Tisch School of the Arts where he was awarded the Ang Lee Scholarship for ‘exceptionally talented graduate film students’. His award winning short film Last Remarks premiered internationally at the Locarno Film Festival and was nominated for a Student Academy Award that year. He has also directed music videos for Ali Sethi and Zeb and Haniya. Recently, he was Artistic Consultant to acclaimed American director Terrence Malick on his film Knight of Cups starring Christian Bale, Cate Blanchett and Natalie Portman.

About Transmedia

Transmedia is a team of enterprising Public Relations service providers, Social Media Managers and Event Planners. The team plans, executes and monitors results of social and digital media campaigns and PR events. It is a one-stop solution for all image building campaigns, strategizing, public relations needs, copy-writing, delivery and thorough execution. They adopt a strategic approach to help clients meet their varying business goals.

Pakistan’s First Ever Real Madrid Foundation Campus Experience Comes To Lahore.

Real Madrid Foundation [RMF], an institutional arm of the world renowned and prestigious Spanish football club Real Madrid, will be holding their first ever football camp, Real Madrid Foundation Campus Experience in Lahore in December 2016. At a press conference held at Pearl Continental Hotel, the Foundation’s Director Joaquin Sagues announced that registrations for the camp are now open across Lahore.

The five-day football camp of the Real Madrid Foundation will be taking place at the Model Town Football Academy from 27^th December’16 till 31^st December’16, for which Real Madrid Foundation trainers and coaches will be traveling to Pakistan from Spain.

Speaking about why the foundation has chosen to hold a camp in Pakistan, Real Madrid Foundation Director, Mr. Joaquin Sagues said, “We are very proud to be able to bring Real Madrid Values closer to all Pakistani children. We are convinced that this first edition of Campus Experience in Lahore will be a roaring success.”

Over the past five years, the Real Madrid Foundation has held football camps across over four continents through which they have engaged more than 30,000 children.

Through the Real Madrid Foundation Campus Experience, the foundation aims to provide children between the ages of 7 to 17 an opportunity to learn the game of football and the values inherent in sport. These values serve as an educational tool, capable of contributing to the comprehensive development of the youth who practice it. In addition, the foundation’s aim is to promote the coexistence and the individual and social development, as well as the values associated with Real Madrid.

The official host and rights holder of the Foundation Real Madrid Campus Experience in Pakistan is QSports, a Qatar-based sports management firm, which has successfully organized the camp in Qatar in 2014 and 2015. The official event management companies for the camp are Checkmate Consultancy and Green Peak International.

Speaking about the expectations QSports has from the upcoming camp to be held in Lahore, as well as future plans, CEO Mr. Adil Ahmed said “We hope that the campus will bring a much needed boost to promote football in Pakistan. It’s a wonderful opportunity for young footballers to learn the values of Real Madrid, one of the greatest football clubs in the world. This is just a first step and our aim is to host the campus in other cities across Pakistan as well and bring many more programs to Pakistan offered by the Real Madrid Foundation”.

Sharing their experience of the organizing phase of the camp and the response from Lahoris so far, Green Peak International’s Chairman Mr Salman Butt said “GPI's vision is to promote sports through development of grass-root and premier events. After the successful completion of the PSL, we are extremely excited in working with Qsports and Checkmate to launch the FRM Campus Experience, and will work together to further develop this over the next 3 years! We are confident that such quality initiatives will augment the development of football in Pakistan at the grass-root level as well as domestic and national levels. InshAllah”.

Omair Abbasi Chief Executive Officer of Checkmate Consultancy commented “Checkmate Consultancy is proud to be associated with Foundation Real Madrid and we believe that this Campus Experience project will go a long way in the mental and physical development of the youth in Pakistan”.

CityFM89 is the official radio partner for the Real Madrid Foundation Campus Experience in Pakistan. Registration for the camp is open for up to 350 children on a first come first serve basis and can be done in person at the Campus Experience Registration Office located inside Model Town Football Academy or online by visiting www.campusexperiencermf.com/pakistan or www.campusexperiencermf.com/pakistan/en/Inscription

Parents can also call the dedicated customer service lines mentioned on the official Facebook page at www.facebook.com/frmcampuspk/ for assistance.

Follow Real Madrid Foundation Campus Experience on Facebook:

www.facebook.com/frmcampuspk

Follow Real Madrid Foundation Campus Experience on Twitter:

www.twitter.com/frmcampuspk

Follow Real Madrid Foundation Campus Experience on YouTube:

www.youtube.com/channel/UCjJcSOX4e372rf6R6E-bafQ

Follow Real Madrid Foundation Campus Experience on Flickr:

www.flickr.com/photos/143035076@N08/

ABOUT REAL MADRID FOUNDATION

The Real Madrid Foundation is the instrument by which Real Madrid is present in society and develops its social and cultural awareness programmes. Its main objective is to promote, both in Spain as well as abroad, the values inherent in sport, and the latter’s role as an educational tool capable of contributing to the comprehensive development of the personality of those who practice it. In addition, as a means of social integration of those who find themselves suffering from any form of marginalization, as well as to promote and disseminate all the cultural aspects linked to sport.

The Real Madrid Foundation exists thanks to the collaboration of different public authorities, to the generous support it receives from important national and international companies through patronage and sponsorship agreements and, in particular, thanks to the individual donations made by thousands of Madrid’s fans, who wish to express their support and strengthen their bond with Real Madrid.

The Foundation divides its activities into four main areas:

            •          Sports activities

            •          Educational and cultural activities

            •          Social welfare activities

            •          International cooperation

            •          Institutional activities

In 2012, 2,300 children between 7 and 17 years of age, attended the Foundation Real Madrid Football Camps, representing 73 different nationalities across 5 continents. The Qatar Camp in December 2014 attracted over 300 kids who participated in a 7 day camp at the Al Sadd Sports Club. 

Hina Shah “Face of the Brand” Reveal

Hina Shah of Hina Shah Makeup Lounge held an exclusive brand re-launch shoot at her salon. The face Reveal and Behind the Scenes shoot was done in collaboration with the pioneers of Beauty Marketing in Pakistan, Beauty Hooked.

The Face behind Hina Shah Launch was done with the gorgeous Model Sana Sarfaraz. The idea behind the shoot was to relaunch Hina Shah, and showcase her versatile and unique makeup artistry fit for every occasion from Get Togethers to a bridal.

The shoot was held at Hina Shah Makeup Lounge in a small exclusive event with people from the media fraternity. The relaunch Concept, Execution and Organization was done by Beauty Hooked , with PR handled by their PR partners Transmedia Digital Solutions.

About Hina Shah:

Hina Shah is an experienced and talented makeup artist who has graduated from the London College of Fashion and has also done makeup for London Fashion weeks many times. She chose this field as she feels that for any girl in the world her wedding day is the most important day of her life and every girl must look her best on that special day. With the use of mesmerizing colors, and the perfect aesthetic sense, she creates brides that are beyond beautiful with each bride having an individual feel and a look that she has always dreamed of.

About Beauty Hooked:

Beauty Hooked is a beauty Marketing company, with the vision to bring women the “Best in Beauty”. The company is the brain child of two founders, Sahr Said, and Sidra Talha.  Sahr Said is the CEO of Beauty Hooked and an MBA from Cornell University in the U.S. BeautyHooked introduces new ways for Makeup artists and beauty product companies to promote themselves and their brands better. We envision, create and organize new, creative and unique ways to present beauty companies to a very targeted beauty conscious audience both online and offline, with the goal to provide content and information to consumers that helps them look & feel great.

 For a beauty consumers perspective, BeautyHooked.com services all beauty needs, be it booking a beauty appointment, providing credible salon and product reviews, bringing fourth expert beauty advise or organizing trailblazing beauty events, Beauty Hooked has it all covered.

About Transmedia:

Transmedia is a team of enterprising Public Relations service providers, Social Media Managers and Event Planners. Our team plans, executes and monitors results of social and digital media campaigns and PR events. It is a one-stop solution for all your image building campaigns, strategizing, public relations needs, copywriting, delivery and  thorough execution. We adopt a strategic approach to helping clients meet their varying business goals.