Depilex Smile again Foundation organizes workshop to rehabilitate the burn victims

Recently attended a Psycho-social workshop for the rehabilitation of the burnt victims, organized by Depilex Smileagain Foundation. Although invited by the foundation a couple of times before but unfortunately unable to attend any such event due to my ever busy routine. This time I tried to make it no matter what.  The event was held at Amanah mall. 17 burnt victims from the province of the Punjab attended the workshop. To the surprise of many of us One of the burnt victims Salma Arif hosted the event.

The noteworthy guests were Ms. Ruby Gul (Philip Morris International), Dr. Huma (Assistant professor at dept. of Psychiatry, University College of Medicine and Dentistry University of Lahore).  Dr. Sadia. (Consultant psychiatrist  and Director of the Center of Center for Psychiatry and Neurology Hamilton Ontario Canada).     Dr. Afzal Bajwa (Plastic and  reconstructive surgeon, MYO hospital), and dr. Rana Idrees (UNO Technical Consultant for clean drinking water).

Dr. Sadia conducted an interactive session with the burnt victims whereas Dr. Afzaal Bajwa delivered a lecture on medical issues of the burnt victims. Motivation is of utmost importance for such victims as rehabilitation is not such an easy task. Dr. Rana Idrees delivered a motivational speech for the victims that clearly enhances their enthusiasm and vigour. 

During the event 4 burnt victims(Saira Sabir, Josephine, Naureen, Sarwari) shared their success stories with the audience. 

Olomopolo media conducted musical session with the burnt victims. Mr. Tariq Mehmood from Hunarkada presented comedy performance for the entertainment. The event ended on the note of thanks by Masarrat Misbah (President Depilex Smileagain Foundation)

The purpose of this event was to raise awareness among the public about the heinous crime of acid throwing and to encourage the burnt victims to build their confidence so that they live their life as normal beings in the society.

Here below are some highlights of the event: 

Next session of The Circuit Box will start next week!

 Last week attended a social meet and greet session held at Structure Gym at Zafar Ali Khan Road Lahore. This session was meant to introduce TCB or The Circuit Box challenge to the representatives of the digital media community. Juggun Kazim was the celebrity face of the recent session of TCB. She has been training through this program and has mentioned that he has lost at least 3 inches around the waist through this work out program. 

The Circuit Box is intimidating. Yes, it’s hard. But the good news is it is also motivating, fun, and worth it. It is by far the best method to shed additional weight and to convert your excessive body fats into muscles. TCB classes cater both to advance level and complete beginners – the instructors are highly skilled and give clear options to the level of difficulty, whether that’s a different number of squats or hand weights.

The instructors push you to do what you didn’t even know you were capable of doing. The music, the signature ambiance, the energy in the class…..

All TCB techniques and claims are backed by science. TCB is the unique high-intensity workout. It burns up to 1,000 calories in one class, tones muscle, maximizes fat loss, and increases your metabolism. Here you actually burn calories even after the class is over!

WHY IT WORKS

At TCB all classes are different so you never get bored. The trainers make sure your workout is intense, and your transformation is achieved using diverse, scaled, addictive workouts.

Unlike many other Boot Camp programs, TCB is not just a workout. Others give you 20%, they don’t get results as they ignore the rest of 80% which is diet. So the diet and workout go hand in hand to achieve maximum results. Your transformation is achieved only when you combine solid training with clean food. They add additional daily home workouts, assessments and body measurements, food plans, and food diaries, with constant feedback.

Do give it a try and begin your journey to a healthy lifestyle. 

Here are some highlights of the event. 

Xiaomi brings Redmi 4X to Pakistan in partnership with Smartlink Technologies

With the launch of Redmi 4X  , Xiaomi demonstrates its commitment to the market

One of the world’s leading technology company Xiaomi launches Redmi 4X in Pakistan on Saturday through distribution partner SmartLink Technology. The launch event took place in Lahore on Friday and was hosted by none other than the witty Taimur Salahuddin AKA Mooroo.

Audiences were provided a double dose of entertainment with the hilarious jokes of Mooroo and scintillating performances by Pakistan’s leading band Noori and Nescafe Basement band with Altamash Sarver who made audiences dance to their favourite tracks. The stunning Mira Sethi also made a special guest appearance who was all praises for the newly launched Smartphone, equipped with the latest technology at an affordable price.

Smartlink Technologies Marketing Director Ahmed Butt was quoted as saying, “Majority of the Pakistani consumers prefer to purchase smartphones remaining in this price bracket and thus this bracket has always remained a key market for all brands. We have confidence that Redmi 4X will be a hit within its own price bracket, as the smartphone surely outperforms its competition in the market.”

Redmi 4X

Redmi 4X features a full metal body, is the slimmest in design at just 8.65mm of thickness and weighs a mere 150g. Equipped with a 4100mAh battery, Redmi 4X has an impressive standby time of up to 18 days! Bid those dying battery issues adieu! It will be available with a 3GB RAM and 32GB storage, so users can multitask more efficiently, having more space for their downloaded applications and images. Redmi 4X will be available in the markets from Saturday in black a price of Rs 18,900.

The smartphones will be available offline across the country and online at official mistore.pk and at authorised online sales agents including Daraz.pk and Yayvo.com.

Every Redmi 4X will ship with MIUI 8 which builds in several technology breakthroughs such as being able to clone apps and manage multiple accounts on the same phone. This means that users can have two instances of a messaging app on the same phone that correspond to different accounts, removing the inconvenience of having to log in and out on the same app. With MIUI 8, users can also split their smartphones into two accounts. This means that a different password or fingerprint can allow you to access a different home screen entirely, with independent apps and data. According to their needs, users can choose to merge certain data such as the address book and their call log history.

Key features of Redmi 4X:

• Qualcomm Snapdragon 435 with (Octa-core 1.4GHz)

• 4100mAh battery

• 13MP camera with PDAF; 5MP front camera

• 5-inch HD display

• Dual SIM (3-choose-2 hybrid SIM tray)

• LTE support

• 3GB RAM + 32GB Flash

• Up to 128GB microSD expandable storage

• Rear fingerprint sensor

• Available in Black

About Xiaomi

Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”. They believe that high-quality products built with cutting edge technology should be made accessible to everyone. For this, they have created remarkable hardware, software, and internet services for and with the help of their Mi fans. They incorporate their feedback into their product range, which currently includes Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products including smart home products, wearables, and other accessories. With more than 70 million handsets sold in 2015, Xiaomi is expanding its footprint across the world to become a global brand.

About Smartlink Technologies

Established in 2016, Smartlink Technologies is a brainchild of a pool of professionals whose strong vision and even stronger conviction paved the way for an exclusive partnership with Xiaomi. They believe in reaching out to both the low-end and the high-end consumers and still give out state-of-the-art and warranted products at the best possible prices. They live in an age where the digital world meanders from smartphones to smart everything – we see it all around us. Smartlink Technologies strives to connect the latest technology with modern and innovative sales techniques to change not only how brands are marketed but also how they define themselves.

Let's have a sneak peak of the event highlights:  

Ahmed Butt  from SmartLinks Technologies

Moroo - the host of the evening

Noori Performing 

Mira Sethi at the event 

Zain, Yasir and Ahmed 

Stageline Brings Hair and Makeup MasterClass by Amna Z

Stage Line Cosmetics is a name fast becoming popular in beauty and the cosmetics industry. Stageline Cosmetics always comes up with events that are worth attending and introduces something worthwhile in our make-up options. Stage Line Cosmetics formally launched in Pakistan in November 2016 and has in a very short span of time established a loyal following amongst customers, make-up enthusiasts and experts. Stage Line in this period has been forming professional alliances with credible entities in the beauty and cosmetic industry.

Stage Lines latest venture in this regard is their collaboration with Amina Z of Amina Z Salon. To further enhance this collaboration Stage Line in alliance with Amina Z hosted their first master-class at Amina Z Salon. The event was a first of its kind master-class where the participating members received foreign certification by Stage Line Spain. The master-class covered multiple areas in make-up and skincare training, ranging from basic rules of routine skincare to technicalities of contouring and professional party make-up.

The class was conducted by Amina Z and the event ended with the certification distribution ceremony, where Amina Z awarded certificates to the participants.

At the end of the class, a media event was organized where bloggers, influencers and people from media and fashion fraternity came together to see the Look created by Amna Z and answer questions of beauty experts and bloggers.  The event was be held at Imperial Hall Nishat Hotel organized by Stageline Professional and PR by their PR team Transmedia Digital Solutions.

Sharing some highlights of the event below: 

Aisha Khan endorses Physiogel Skin Care Range for a Flawless Skin

Healthy, glowing and flawless skin is the dream of every person, be a man or a woman. Recently celebrated actors Aisha Khan and Faizan Ul Haque were present at the X2 Café on M.M. Alam Road  Lahore for Physiogel’s Skin Heaven Bloggers’ Meet that was seen as both, a culmination of a previously held Physiogel’s 14-Day Blogger Challenge as well as an interactive way to get to know Physiogel’s consumers and their opinion after trying and testing Physiogel’s recently launched ranges; namely Physiogel Daily Defense Facial Care Range and Physiogel Calming Relief Range.

In a breezy Lahore evening, Ayesha Khan shared her experience regarding Physiogel which was indeed candid and hands-on that everyone in the audience related. 

“It is very important for a brand like Physiogel to have passionate and effective story-tellers as its brand endorsers! We are always looking for fresh and innovative ways to engage our consumers and I am truly delighted to launch our latest collaboration between Physiogel and its key influencers!” said Ayeza Sumsam Mohiuddin, GlaxoSmithKline Consumer Healthcare’s (GSKCH) Brand Manager for Skin Health Category, who opened the Event with a Welcome Speech and gave a brief brand introduction to the audience.

Aisha Khan, the Official Brand Ambassador for Physiogel and Faizan-ul-Haque, the host of the event were on hand to discuss the benefits and the efficacy of the complete skin care range that Physiogel has to offer to its consumers. Their encouraging demeanor combined with a customized heaven-like ambiance of the place made the entire event enjoyable for the attending Bloggers and Socialites. The audience was then pampered through a comforting Mini-Spa, a Skin Bar as well as a Live Moisture Test; demonstrating Physiogel’s efficacy as a scientifically proven moisturizer for daily skincare regime.

GSKCH Chief Executive Officer, Mr. Sohail Ahmed Matin said that “Physiogel is a Skincare Brand which is not only clinically proven and backed by its patented Bio-Mimic Technology but it is a brand that has the power to remarkably improve people’s lives and enable them to do more, feel better & live longer!” Mr. Matin also said that in today’s era, influencer marketing is the newest trend and he is very excited to see a successful partnership between Physiogel and its key brand endorsers.

GSKCH Marketing Director, Sadia Nasiruddin said that “In today’s age, bloggers play a key role in helping consumers to make more informed decisions regarding the brands they want to interact with. It gives me great pleasure to see that a skincare brand like Physiogel is actively reaching out to its consumers via leveraging the power of influencer marketing! It is a beginning of a great journey ahead!”

The night came to an end with a scrumptious dinner, after which the Bloggers continued towards the Skin Bar where the attendees had the chance to personally experience the usage and effectiveness of Physiogel’s newly launched ranges. Bloggers were also given Physiogel goodies which included samples of newly launched Daily Defence Facial Cream. You will soon read my review hopefully on tayyabazworld.wordpress.com. 

Event Design: Bullseye Communications

Aisha’s Wardrobe: HSY

Aisha’s Styling: Nabila

For more information on Physiogel, please visit www.physiogel.com.

Opium Launches Opium Wok Rice and Noodle Bar with fanfare

Food is an obsession and, I am always very eager to check out new eateries. When it comes to Thai Food not many know the real essence it takes to make and serve authentic Thai food. Opium Chinese and Thai is fastly making inroads and a tough competitor when we talk about quality fine dining and authentic taste regarding Chinese and Thai food. Recently Opium Chinese and Thai has opened Opium Wok Rice and Noodle Bar.

Keeping in line with the international standards, Opium has launched the Opium Wok for those who want to be more engaged in the process of food selection. At the Opium Wok, the customers can just walk up to the bar and have a customized rice or noodle bowl prepared right in front of their eyes by the best chefs and experts in the area of Thai and Chinese cuisine. The kitchen is an open space where the chefs prepare the food right before the customer engaging them in the process of food preparation.

The launch event took place on the 17^th of March at Opium Chinese and Thai and proved to be a huge success with socialites, celebrities and representatives of multiple publications in attendance. The event PR was done by Transmedia Digital Solutions as their official PR agency and was exclusively Marketed by The Support Group.   

Verdict: I ordered the brown rice bowl with Thai gravy. I was really happy that I found the place where I could order brown rice. So no worries with health and dieting issues. They are sorted as I love to eat rice. The gravy was succulent but very spicy. As I ordered Thai food so there was no issue of being spicy as it had to be. The quantity in the for the likes of me is ok as I have less appetite but for those who are ordering for dinner purposes or for 'Lahoris', (wink wink)  it's a bit less. For me, it's 9/10. Do visit Opium Thai and order from Opium Wok as it not only serves good and authentic food at a good price but also offers a wow ambiance.

The Entertainer's Grand Launch at Emporium Mall

Who does not love toys?  I am sure we all do. whenever I go shopping for toys, I get immersed into the beautiful world of memories but always encounter one problem. The problem is that the toys are part of a book or stationery shop and it is difficult to sort out the toy of my choice and not to mention the few options that we have. But gone are the days, now we have specific shops for toys as The Entertainer is here. Now we have the stores which have different sections of toys with different price tags according to our budget and needs.

The Entertainer is a fastest growing multi-channel high street toy retailer in the UK. The Entertainer launched its 5th store located in the town’s popular and thriving shopping place Emporium Mall, Lahore-Pakistan. The new store will be amongst some of the company’s largest shops in its portfolio.

To celebrate the store opening, there was a Grand Opening with activities in store, special costume character appearances, in-store demos for the latest hot toys and special seasonal promotions. The launch was exclusive and was attended by people from media fraternity including bloggers, socialites, and friends. PR was done by Maximus.

I also attended the grand launch of the store and guess who accompany me? Guys, I took my niece with me and now you can imagine that how it was difficult to stay her away in a toy heaven such as The Entertainer. 

It was entertaining indeed and we both enjoyed the beautiful toys in different categories. As she loves to paint, the colour section was of her choice and we delved into the world of colour and fun.  

   

The Entertainer offers the largest variety of toys and toy brands, quality, convenience and immaculate customer service by well-trained staff. Check the following: 

Website: www.thetoyshop.pk/pk

Products: www.theentertainer.pk/pk

Facebook: www.facebook.com/entertainerpk

Instagram :www.instagram.com/theentertainerpk/

Here is the sneak peak of the fun filled event.

Faisal Jamshed Marketing Head The Entertainer with a friend